Retail Store Standards Audit Checklist
A brand standards audit for a store or franchise location: storefront presentation, planogram compliance, stock levels, signage and pricing accuracy, staff appearance, customer greeting, and back-of-house cleanliness.
Who uses it and how often
- Used by
- District managers, franchise field consultants, and retail operations teams.
- Frequency
- Monthly or quarterly per location.
The checklist (14 questions)
Store visit audit covering presentation, service, and operations.
- 01
Visit date
DateRequired - 02
Store manager on duty
Short textRequired - 03
Exterior, signage, and entry clean and lit?
Yes / No / N/ARequired - 04
Displays match current merchandising plan?
Yes / No / N/ARequired - 05
Shelves stocked with no gaps in key items?
Yes / No / N/ARequired - 06
Pricing and promo signage accurate?
Yes / No / N/ARequired - 07
Seconds until customer greeted
NumberRequired - 08
Staff in uniform and name badges visible?
Yes / No / N/ARequired - 09
Checkout experience
Options: Excellent · Good · Needs improvement · Poor
Multiple choiceRequired - 10
Stockroom organized and safety compliant?
Yes / No / N/ARequired - 11
Photo of sales floor
Photo / cameraOptional - 12
Short video walk of the sales floor
Video / cameraOptional - 13
Action items for the store team
Long textOptional - 14
Auditor signature
SignatureRequired
How to run this inspection
- 01
Record the store, date, and manager on duty.
- 02
Start outside: storefront, windows, and entry presentation.
- 03
Audit merchandising, pricing accuracy, and stock levels on the floor.
- 04
Finish back-of-house and review the score with the store manager before leaving.
Run it on a phone instead of paper
Open this checklist in FormFlow QA to schedule it against your sites, assign it to your team, attach photos and signatures, and keep every submission encrypted and searchable. There is a free plan during beta.